Derrrwin.com

This is a snapshot of 25 years of projects as a writer, CD, ECD and CCO (but never all at once). There were so many brilliant collaborators on these projects, big love to them all. If you want to know more about anything you see give me a holler. alex@rickbarry.com.au

TAL

In a category that fixates on death BMF created a life insurance brand which celebrates the virtues of living a full life. We repositioned ‘Tower Australia Ltd’ as ‘This Australian Life’ and gave TAL a brand strategy, purpose, platform, and unique tone of voice. Brand recognition and salience went through the roof and they’re now Australia’s number one life insurance brand.